Before You Start | Pre-Training Lessons
9-Field Structure | Complete Lessons

Myth Busting | I’m Not Creative

 A business friend of mine commented he liked working with me. I asked why. 
This is what he said: 

"Artists sometimes 'don't have their day' and can't perform. Professionals ... just get to work."

My background is aerospace and design engineering. I hardly consider myself an ‘artist’ or artistic. I want my work, my drawings, to look good! Because it will attract the attention of my audience. That’s the purpose!

This course is structured as a step-by-step approach to create something that is functional and beautiful. Do you need creativity for that? Well… 🤔

Many people use the word creativity often but don’t know anything about it. Let’s get ourselves educated. 

Creativity can mean different things, in different contexts. There are two types of creativity that are useful for us to know, in this course. Read on. 👇

Two Types of Creativity

0 → 1  🎨  Create something from nothing

This is what artists do. They start from scratch, with 0 (zero) and create ‘a piece of art’. Something amazing the world has never seen before. For adults this type of creativity is hard. It takes practice and is often  done by specialists (and children who don’t judge themselves too much).

The myth here is that parents and colleagues all think this is the ONLY type of creativity. That the only way you can be creative is if you build something that is original

There is however another type…

1 + 1 = x   ✍️ Combine existing ideas into something new

As a facilitator I love setting people up with this principle. I’ll ask a group to come up with answers to a simple question A and a simple question B. Then they’ll have to combine those answers into something new. A + B = x. Surprisingly effective!

This is just another way of being creative and we’ll be using that a lot in this course.

How to Apply ✍️

You know why people so often talk in circles and use wooly abstracts words? Because becoming practical is not something they’re used to. And it can be scary. 

In working with clients I therefore say:

Creating is hard, improving is easy

This is what you can do. 👉  

When you find yourself in a conversation with your team, colleagues or clients and they need to get practical on their goals, numbers or decisions, do the following:

Create statements that are intentionally wrong

Yep. That’s right.
👉 That quarterly goal? Just call out a number, knowing it is off by at least a factor of 3.
👉 That specific product feature? Call out something users would love but would be too outrageous to build.

People will jump to the opportunity to correct you.
In that way you’ll get practically real fast. 

See you in the next post!