Before You Start | Pre-Training Lessons
9-Field Structure | Complete Lessons

Apply The 9-Field Structure | Student Examples | Follow Along | FAQ

Look at this! 👆Christa is a student and send me this photo of her work. It’s in Dutch and it says, from left to right ‘before’ and ‘after 9-Field Structure’.  

Pretty cool, right? Well grab a fresh sheet of paper and move on to the next video! 👇

Follow Along Visual Interview Jefta-Petra

To give you some practice applying the 9-Field Structure, follow along with this visual interview.

Petra is going to interview Jefta. Start the video, follow the instructions and see how you do!


These are the visuals created by Petra and me. 

And, because I can’t stop myself, I ‘pretty-fied’ my notes as well. Here is the final version. 👇

Let's Practice Some More

Imagine you’re in a meeting and you’re listing in on your colleague’s presentation. 

She’ll have a point to make, but also a lot of ground to cover. 

How do you know what’s-what? 
Use the 9-Field Structure and you’ll filter it right out. 

Let’s start easy and watch this video. While it’s running, write down, using the 9-Field Structure, what the core take away is from this TED TALK on Leadership. 

Results From Other Trainees 👇

Sometimes it’s very good to see the work of others and feel a little relieved, that your work isn’t as bad as you thought it was?!

Don’t worry we’ve all been there. The trick is to keep it light and fun. 
Practice makes progress!



Q: “What if I wrote down something in one field and then I change my mind and I want to write it in another field. What do I do then?”
A: Add a line & arrow head to point at where you want to information to be. No need to scratch things out or re-write. 

Q: “What is the difference between the core and the purpose? Aren’t they sometimes the same?”
A: Well… in some context they can be exchanged. Like this: We get the basics in order so we can run a effective business unit. Or we run an effective business to get the basics in order.

Q: “How can I tell if a purpose is directional or practical?”
A: Do the Calendar Test. When the purpose is fulfilled, can you pinpoint a moment in time? Like “last Tuesday at 11 am we put a ‘check in the box’ on that purpose!” Then it’s practical.
Another example could be “Staying relevant & successful as a company, now and in the future”Eeuh. No, can’t put that in the calendar. This does not pass the calendar test! Therefore it’s directional.

Q: “How do you decide who’s perspective to take for your visual?”
A: You decide what perspective to take. You making a decision helps your audience towards get clarity. How you decide is based on the situation where you’ll present your drawing. With the client team? Your boss? Your colleagues…? It depends, but you decide.

Q: “I work 100% digital. All my work is from a screen. How do I use the 9-Field then?”
A: Use the online templates that I created in Google Sheets and Microsoft Powerpoint, for exactly these workflows. I do recommend using pen & paper for you to learn and practice the 9-Field Structure method. Applying in daily work can indeed be fully digital no problem. ✅

Awesome. Now that you have your first drafts, you might wonder “Is there a way I can make this visual look goood?”

Why, yes there is! Have a look at the next lesson.